CHALLENGE: To take control of your brand and maintain consistency

If you operate internationally, it can be difficult to prevent your teams, dealers and distributors around the world stamping their own identity on your marketing materials. People want to be seen as innovative, or wish to differentiate their market, so adapt creative treatments with their own ideas. Sometimes, they simply can’t source the elements they need, so invent their own. Unfortunately, this can lead to brand dilution and reduces the overall cohesion of any marketing activity.

Maintaining a strong, consistent brand across your global marketing materials is essential, if you want to optimise your sales potential. This can be easier said than done, especially when dealing with different markets.

Solution: ipp ensures consistent implementation and production of your advertising and literature - through centralised online storage and controlled adaptation processes

ipp can help by providing your international teams with easy access to all the tools they need to adapt campaigns and produce materials in accordance with your brand guidelines. joules, our web-based production management system, can centrally store all your images, logos, artwork templates for ads, posters and literature in one digital library. Trademarks can even be managed for different regions.

Your sales and marketing departments, dealers and distributors can enjoy convenient, online access to whatever they need, wherever and whenever required. Easy and efficient storage and distribution of marketing assets reduces unnecessary duplication of materials and ensures creative synergy - helping protect your brand around the world.

Accessible 24/7 through the internet, joules simplifies the adaptation of your campaigns and literature across international markets. Integrating the ipp network of global suppliers, materials can be briefed, edited and approved online quickly, accurately and cost-effectively - saving you money, time and working across time zones.

Brand and campaign consistency is controlled through direct access to the right components via the ipp centralised online marketing store. The overall adaptation process is streamlined through user-friendly templates, reducing turnaround times and inaccuracies. The ipp experienced project managers provide excellent support and service, ensuring marketing materials are always produced with your brand in mind.