CONSIDER YOUR OPTIONS No.1 - CENTRAL v MULTIPLE WAREHOUSING

If you support sales teams, distributors or customers all over the world with the supply of marketing and communications materials it can be expensive.

So why not look to reduce distribution costs by considering the right warehouse location(s) for your marketing and communication materials.

Central warehousing can simplify stock management, can work well with local production but can significantly increase worldwide distribution costs.

Multiple warehousing around the world reduces local distribution costs and provides the opportunity for local production.

What works best for you?

Managed through our unique online production management system - ipp gives you the chance to store materials worldwide and distribute quickly and cost effectively - it’s that simple.

CONSIDER YOUR OPTIONS No.2 - COUPLE v DECOUPLE PRODUCTION

When selecting marketing agencies should you look for a one-stop-shop where the creative and production are ‘coupled’ or should you look to ‘decouple’ the production?

Coupling works well when projects are highly creative, campaign themes are regularly changing, production budgets are relatively small and standards need to be carefully monitored. But using creative agencies to manage production, normally comes at a price. 

Decoupling production works well when marketing materials need to be developed and adapted based on established design guidelines - changing format  for press, print, digital and display, perhaps changing the language - then produced (worldwide) and distributed (locally). Streamlined processes for adaptation, production and distribution - can save you time, money and hassle - and be good for the environment.

What works best for you?

If you produce marketing and communications materials, ipp gives you the chance to decouple production – save time, money and hassle - and do your bit for the planet - it’s that simple.

CONSIDER YOUR OPTIONS No.3 - CENTRAL V LOCAL PRODUCTION

If you organise the production of sales and marketing materials for colleagues, distributors and customers around the world – do you manage production centrally or locally?

Central production can provide economies of scale and give closer control, but does mean higher distribution costs and longer delivery times – and is not so good for the environment.

Local production means trusting a local supplier, possibly on the other side of the world. This can provide significant reductions in distribution times and costs and be better for the environment - and it may well reduce production costs aswell.

What works best for you? 

Or should you have some central and some local production - what do you think? 

With ipp and our unique online production management system and worldwide supply chain - we give you the chance to look at production scenarios by region, time, specification, distribution, etc – and decide the best solution for you.

ipp provides a simple, flexible, and reliable solution.

CONSIDER YOUR OPTIONS No.4 - TO REDUCE TOTAL COST

If you produce marketing materials for sales teams or customers worldwide, do you focus on the production costs only, or do you include the cost of distribution?

Many companies have separate budgets for production and distribution and as a result, distribution costs are often not considered when deciding where to print.

ipp, with clients in over 75 countries worldwide and with ever expanding production and distribution capabilities, can help you consider the options to reduce total cost - wherever you operate in the world.